website marketing ideas for overwhelmed creatives

THE KATIE GRAPES CO BLOG

But wouldn't it be nice if someone just told you how to do it? Hi, I'm Katie. And this is my little corner of the internet where I share everything I wish someone had told me about running a business. On my creative business blog, you’ll find practical website marketing ideas, honest thoughts about pricing what you’re worth, and strategies for building a business that actually supports your life (instead of taking it over).
These posts are written for the overwhelmed creative entrepreneur who wants actionable advice without the fluff. Think of it as advice from that friend who’s been there, figured some stuff out, and wants to help you skip the mistakes she made.

real talk: you should feel energized by your business

custom website vs template

Ultimately, the custom website vs template debate isn’t a “good vs. bad” or “cheap vs. professional” decision. Both templates and custom design can result in beautiful, functional websites that book clients. The question isn’t which one is better – it’s which one is right for where your business is right now.

pink headphones and pink keyboard used to create a DIY website

You told yourself it would take a weekend. Maybe two weekends, max. You’d seen other people do it! You’d scrolled through Showit templates, bookmarked a few designs you liked, and hyped yourself up with “how hard can a DIY website really be?”

a bed with a white duvet and a lamp is turned on while sitting on the nightstand surrounded by books

I know this might sound too good to be true at first, but what if I told you that your website could be your hardest-working employee? What if it was out there 24/7, clearly communicating your value, attracting your ideal clients, and converting them into paying customers – all while you’re sleeping, spending time with family, or just living your life?

pink tulips

Your website is having a psychological conversation with every single person who visits it, whether you realize it or not. Every color you choose, every font you use, the amount of white space, where you place your buttons, even the speed of your animations – all of it is sending subconscious signals to your visitors’ brains.

journal, candle, and crystals on a sheet on the ground

Do you want to guess what’s probably costing you time, money, and peace of mind without you even fully realizing it? Scope creep. That sneaky little monster that turns your projects into never-ending nightmares where “just one more little thing” becomes seventeen more things and suddenly you’re working twice as many hours for the same amount of money.

green gingham bed sheets with colorful bedding

Hey, not to call you out or anything but, why are you avoiding your own website? Maybe you’re not consciously thinking “I’m avoiding my website,” but when was the last time you actually looked at it? Like, really looked at it from a visitor’s perspective? When was the last time you updated something, shared the link without apologizing for it, or felt genuinely excited to send someone there?

you're probably thinking... "who even are you?"

Hi! I'm Katie

I’m just a girl who enjoys helping service-based business owners attract their dream clients without the overwhelming stress of figuring out this creative business stuff by themselves. Let me take the website marketing ideas off your plate, babe! You go sit on the couch, brain dump on me, and let me work my magic to turn it into something you and your clients will obsess over.

STOP GUESSING WHAT GOES WHERE

Steal my Homepage Blueprint that guides someone from visitor to client for life with ease. Created by a web designer who builds custom, strategic websites for photographers who want it done RIGHT, without any guesswork.

ON YOUR HOMEPAGE AND HOPING IT CONVERTS!

  • the exact sectioned framework that takes your homepage from "wtf do i even say here" to done
  • real examples so you can see what actually works (not just theory)
  • strategic placement for your CTAs, testimonials, and portfolio so people actually take action

in this free blueprint, you'll get:

where we unthread perfectionism and reweave success on your terms.

GET UNRAVELED

Want more of this energy in your inbox? Join all the other recovering people-pleasers being greeted bright and early every Tuesday morning with honest takes on business, boundaries, and endless rambles about ditching perfectionism (with a little web design sprinkled in...).

Are you ready to stop feeling overwhelmed by your online presence?