Design Psychology

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Your website is having a psychological conversation with every single person who visits it, whether you realize it or not. Every color you choose, every font you use, the amount of white space, where you place your buttons, even the speed of your animations – all of it is sending subconscious signals to your visitors’ brains.

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Design choices – colors, fonts, spacing, images, even the speed of animations – are constantly communicating with people’s subconscious minds, whether we realize it or not. Your website is having a psychological conversation with every single person who visits it. How crazy cool is that?? It’s telling them whether you’re trustworthy or sketchy, professional or casual, expensive or affordable, creative or corporate. It’s making them feel calm or anxious, excited or bored, curious or confused.

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