Web Strategy

I know this might sound too good to be true at first, but what if I told you that your website could be your hardest-working employee? What if it was out there 24/7, clearly communicating your value, attracting your ideal clients, and converting them into paying customers – all while you’re sleeping, spending time with family, or just living your life?

What I’m about to share with you might sting a little bit at first, but could completely change how you think about your website. Your gorgeous website might be actively repelling your dream clients.

I know, I know. That sounds harsh, especially if you spent months (and maybe way too much money) creating something that looks absolutely stunning! But stick with me here, because understanding this one mistake could be the difference between a website that just sits there looking pretty and a website that actually brings you the clients you’ve been dreaming of.

I keep seeing SO many gorgeous websites that are basically the digital equivalent of a really pretty vase with no flowers in it. Like, they’re stunning to look at, but they’re not actually doing anything for the business. And honestly? It breaks my heart a little bit because I know how much time, energy, and money went into creating something that looks amazing but isn’t working nearly as hard as it should be.

Here’s the thing that might surprise you: strategy beats pretty every single time.