Sustainable Business Building

I know this might sound too good to be true at first, but what if I told you that your website could be your hardest-working employee? What if it was out there 24/7, clearly communicating your value, attracting your ideal clients, and converting them into paying customers – all while you’re sleeping, spending time with family, or just living your life?

Do you want to guess what’s probably costing you time, money, and peace of mind without you even fully realizing it? Scope creep. That sneaky little monster that turns your projects into never-ending nightmares where “just one more little thing” becomes seventeen more things and suddenly you’re working twice as many hours for the same amount of money.

Traditional business advice is all about the hustle. “Rise and grind” “no days off” etc. etc. It can be super motivating for some! But it’s not very sustainable for most people. The idea that if you’re not sacrificing your sleep, your relationships, and your mental health, you must not be serious about your business success is not the advice that we in the creative solo-preneur space need to hear.

I’ve been thinking a lot lately about this whole “hustle culture” thing that’s everywhere in the entrepreneurial world, and honestly… it’s making me feel a little sick to my stomach.

You know what I’m talking about, right? The “rise and grind” mentality, the “sleep when you’re dead” attitude, the idea that if you’re not working 80-hour weeks, you’re not serious about your business. The Instagram stories of people working at 2 AM with captions like “hustle harder” and “no days off.”