showit web design real talk for busy creatives

What I’m about to share with you might sting a little bit at first, but could completely change how you think about your website. Your gorgeous website might be actively repelling your dream clients.

I know, I know. That sounds harsh, especially if you spent months (and maybe way too much money) creating something that looks absolutely stunning! But stick with me here, because understanding this one mistake could be the difference between a website that just sits there looking pretty and a website that actually brings you the clients you’ve been dreaming of.

I’ve been thinking a lot lately about this whole “hustle culture” thing that’s everywhere in the entrepreneurial world, and honestly… it’s making me feel a little sick to my stomach.

You know what I’m talking about, right? The “rise and grind” mentality, the “sleep when you’re dead” attitude, the idea that if you’re not working 80-hour weeks, you’re not serious about your business. The Instagram stories of people working at 2 AM with captions like “hustle harder” and “no days off.”

I’m about to share something with you that might sound a little wild at first, but stick with me because this could be the missing piece in understanding why some business decisions feel SO much harder than they should.

Recently, I’ve been thinking about how much of our lives we spend online these days – scrolling, creating content, managing websites, responding to emails, building businesses in digital spaces – and how little attention we pay to whether those digital experiences are actually… good for us.

Design choices – colors, fonts, spacing, images, even the speed of animations – are constantly communicating with people’s subconscious minds, whether we realize it or not. Your website is having a psychological conversation with every single person who visits it. How crazy cool is that?? It’s telling them whether you’re trustworthy or sketchy, professional or casual, expensive or affordable, creative or corporate. It’s making them feel calm or anxious, excited or bored, curious or confused.

I keep seeing SO many gorgeous websites that are basically the digital equivalent of a really pretty vase with no flowers in it. Like, they’re stunning to look at, but they’re not actually doing anything for the business. And honestly? It breaks my heart a little bit because I know how much time, energy, and money went into creating something that looks amazing but isn’t working nearly as hard as it should be.

Here’s the thing that might surprise you: strategy beats pretty every single time.